A legacy built over generations — guided by craftsmanship, growth, and integrity.
1890
Durham Meat Company is established. Armando Flocchini Sr. begins working in the operation, learning the trade from the ground up and laying the foundation of a family legacy in the meat industry.
1934
A family business takes shape. Armando Flocchini Sr. purchases Durham Meat Company. His sons, Armando Jr. (“Bud”) and Richard Sr., join the business, strengthening the family’s role in its future.
1965
Commitment to ranching and land stewardship. Durham Meat Company acquires a 55,000-acre bison ranch in Wyoming, later named Durham Bison Ranch — still owned and operated by the Flocchini family today.
1986
Expansion through acquisition. Durham Meat Company purchases Sierra Meat Company in Reno, Nevada, expanding operations while maintaining distribution from San Jose, California.
1990
Innovation through partnership. Richard Flocchini Sr. partners with Andy Duncan to introduce farm-raised New Zealand elk and venison to the U.S. market, growing the Durham Ranch brand of Natural & Sustainable proteins.
2006
Growth into seafood and brand evolution. Sierra Meat Company expands its offerings with fresh and frozen seafood and officially becomes Sierra Meat & Seafood Company.
2014
Strengthening premium beef programs. Strube Ranch in Texas becomes a dedicated Wagyu beef supplier and partner within the Durham Ranch Wagyu program.
2015
Expansion into value-added products. Sierra Meat & Seafood acquires the Sausage Factory in Carson City, Nevada, rebranding it as Flocchini Family Provisions, focused on handcrafted sausages made with whole-muscle meats.
2018
Strategic partnership for future growth. The Flocchini family partners with Founders Group of Food Companies to support continued expansion while preserving family leadership and operational values.
Today
A multi-generational family enterprise. Four fourth-generation, five fifth-generation, and one second-generation family members actively work within Sierra Meat & Seafood, carrying the legacy forward.
Our 50,000 sq ft USDA-inspected, SQF-certified facility in Reno combines old-world craftsmanship with state-of-the-art technology.
Every process — from portion control to packaging — is designed for consistency, traceability, and peace of mind.
With 99% fulfillment accuracy and partners across the nation, we make quality predictable so our clients can serve with confidence.
Integrity, consistency, and care aren’t slogans here — they’re family principles passed down through generations.
From our leadership to our line team, every member of Sierra carries those values into every order we fill and every partnership we build.
“Quality isn’t what we deliver — it’s who we are.”
Our story extends beyond our family name. It lives in the ranchers who raise responsibly, the chefs who demand excellence, and the distributors who depend on us every day.
Together with our family of brands — Durham Ranch, Flocchini Family Provisions, Taquoma Ranches, Seattle Fish Company / Lombardi Brothers Meats, MacDonald Meat Company, and Durham Meat & Seafood (Corporate) — we form a network dedicated to doing things the right way, not the easy way.
We believe heritage and innovation can — and should — coexist.
That’s why Sierra continues to invest in sustainable sourcing, modern processing, and the next generation of leadership committed to stewardship and progress.
The tools may change, but the promise remains the same: to deliver excellence with integrity.
“Our responsibility is to honor the past by leading the future.”
— Sierra Leadership Team
Quality is proven, not proclaimed.
Our operations meet the highest global standards — USDA, HACCP, BRCGS — ensuring every product that leaves our doors meets the same level of care we started with in 1948.
After four generations, we’ve learned that true reliability is measured not in years, but in relationships.
Let’s build something lasting — a partnership grounded in trust, precision, and shared pride in the work we do.